TOWARD the WITHIN
Yoga Teacher & Plant Medicine Guide

Brand Identity | Website featuring Events Calendar | Event Poster | QR Code Business Card | Headshot Photography

Brand Identity & Logo

Headshot Photography

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My Client & The Situation

After years of success working in film as an actor, screenwriter, director, and producer, Shawnte was ready to launch his second career as a yoga teacher and plant medicine guide. He needed a new brand and digital identity and approached me to develop a fresh and completely new brand and website.

His business name, TOWARD the WITHIN suggested the inward focus and growth at the center of his new offerings. Our brand identity creation started from a vision of the “inner space” within and developed the design around images of “outer space.” The color palette is neon bright against black to reflect the bright insights and inner experiences one might encounter in plant medicine practices.

The website features his yoga teaching schedule and an interactive event calendar. There is special focus on and a dedicated page for his quarterly events. It was important to capture opt-ins for a mailing list in this new role and career space.

I also designed a QR code business card and a poster for his debut event around the 2025 Spring Equinox.

Our Results

We finalized and launched his shiny new brand and Squarespace website a few weeks prior to his Equinox event allowing ample time for promotion and marketing to yoga students and studios in the community. The event was very well attended and was met with rave reviews.

Shawnte’s new website and professional brand lend credibility to his business and solidify the foundation of this new career chapter.

“This was a super easy and highly collaborative process. From the design to the build, Kim was friendly and helpful, eager to get the work done with a very cooperative and communicative approach.

Throughout, it was clear my best interest and satisfaction were held at the forefront of the process. Now that the site is done, I’ve heard from a number of people that it’s beautiful and looks great. Could not be more satisfied with the process and the result. Highly recommend.”